The current face of French Passionata lingerie brand fashion model Bar Refaeli launches own lingerie collection. Bar Refaeli’s lingerie collection will be called Undeez” (Australian slang to intimates). The first brand experience for the Israeli model will be targeted on men and women between 25 and 45 ages and will be sold at the affordable price.

The key aspect of the “Undeez” underwear collection coming this fall in selected European stores is comfort. According the slogan Bar Refaeli lingerie collection is “underwear designed to simply fit.” What about US? You’ll find the collection later in 2012 there.

The basic items includes: intimates, tights, undershirts and chemisettes. If you are eager to buy some models you can do it online as the pieces go on sale through the internet early next year.

So let’s see if 26-year-old model Bar Refaeli’s experience would have the same success as Gisele Bündchen’s and Elle Macpherson’s had. The two super models had already a fling in lingerie design. An Aussie Elle Macpherson began early in 1990 when she created Elle Macpherson Intimates. Now the brand is sold all over the world in European, Australian, American and Gulf States’s outlets. Gisele Bundchen took a shot early in 2011. Teaming with Brazilian Hope she launched Gisele Bundchen Intimates collection.

Unfortunately we have no images of Bar Refaeli lingerie collection yet. But as far as we know responsible for marketing Refaeli is going to model all the pieces of “Undeez” underwear collection herself and she also will be responsible for marketing.

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