Calvin Klein Collection 2011 – Video beyond the TraditionsJan.26, 2011
Calvin Klein – is one of the leading, fashion design studios in the world. The company produces men’s and women’s designer collections and a range of other goods that are produced and distributed worldwide.
Until today, Calvin Klein used traditional advertising photoset of fashion industry for advertising of his main line.
Provocative and sometimes shocking video clips were honored only perfume brand or line of Calvin Klein Jeans. But this year, Fashion House beyond the traditions and the first time in its history, has created a promotional video of the collection of its first line. For the first time four versions of the video in 15, 30, 60 and 90 seconds were translating during the broadcast of the Golden Globes, film ceremony awards.
Executive Director of Calvin Klein, Tom Murray provided feedback of b-roll the following way: “We consider that this video has no expiration date. We plan to run it more than once this year and the next season at Fashion Week in New York or Tokyo. Now this video occupies the leading positions in our concept “- said Tom Murray. Fabien Baron became the Director of Calvin Klein advertising videos; in the center of the plot of movie is a romantic story of two lovers – Lara Stone, which is the official face of brand today and Tyson Ballou.
Tags: Calvin Klein
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